ChatGPT Finds a New Home on Snapchat: Your AI Comrade

When you think of Snapchat, images and videos zipping to friends and the occasional binge on less-than-stellar reality TV shows might come to mind. But hold onto your digital hats, because starting today, Snapchat is poised to transform into more than just a platform for social exchanges. Enter, ChatGPT. Yes, the same technology that prompted Bing Chat to declare its aspirations for humanity is now settling into Snapchat's embrace.

According to an official announcement on Snapchat's Newsroom, ChatGPT is stepping into the Snapchat universe as the “My AI” chatbot. Found right there in the app, just like your other pals, My AI sets up shop on the Chat page, boasting its own profile and a visual avatar. At a glance, My AI appears to be just another friend in your Snapchat network.

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“My AI” Joins the Snapchat Party

Diverging from your flesh-and-blood compatriots, My AI thrives as a ChatGPT-powered chatbot. However, Snapchat's ingenious approach is to present My AI as a friendly comrade, encouraging natural interactions. Snapchat boasts that My AI can “suggest birthday gift ideas for your bestie, plan an adventurous hiking escapade for a long weekend, concoct a dinner recipe, or even whip up a haiku about cheese to delight your dairy-obsessed pal.”

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However, behind the curtain of Snapchat's distinct branding, My AI is essentially ChatGPT in mobile form, tucked away within the Snapchat realm. Yet, it's not a mere copy of the desktop ChatGPT. According to The Verge, My AI's responses have been tailored to align with Snapchat's safety guidelines. Notably, My AI's responses will be devoid of “profanity, violence, explicit content, or opinions on sensitive topics like politics.”

However, Snapchat is fully aware of ChatGPT's potential to stray off-script, acknowledging in its press release:

“As with all AI-powered chatbots, My AI is prone to hallucination and can be tricked into saying just about anything. Please be aware of its many deficiencies and sorry in advance!” Snapchat is recording all interactions with My AI for potential product enhancement.

Mastering “My AI” on Snapchat

It's vital to note that Snapchat isn't casting My AI's ChatGPT magic over everyone. While My AI is gradually being introduced to Snapchat users, it's exclusively accessible to Snapchat Plus subscribers—Snapchat's optional premium service priced at $3.99 per month or $30 per year. Considering that ChatGPT's Plus subscription comes in at $20 per month, this package deal doesn't seem too shabby.

Snapchat envisions that all of its users will eventually have access to My AI. But for now, the debut is a privilege granted to Snapchat Plus members.

The Journey Behind ChatGPT's Snapchat Arrival

This fusion of tech and chat has you intrigued, no doubt. But the question persists—why Snapchat? Why embrace ChatGPT within its vibrant folds? Snap Inc. CEO Evan Spiegel's answer illuminates the path: it's about familiarizing people with conversational AI.

“In addition to engaging with friends and family daily, we'll be conversing with AI daily. And as a messaging service, we're perfectly poised for this transition.”

The notion of daily interactions with AI might sound audacious, yet when considered within the broader landscape, it's entirely feasible. Microsoft is fervently promoting its ChatGPT-fueled Bing service, Google has ambitious plans for Bard AI, and Spotify's recent AI functionality curates personalized music experiences.

Snapchat merely marks the latest frontier for ChatGPT, and it's a safe bet that this is just the beginning.

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