Meet Spotify’s Innovative AI DJ, Crafting Personalized Tracks

Prepare to groove to the rhythm of innovation as Spotify joins the AI wave with its cutting-edge feature, aptly named DJ. This novel addition, now in beta, introduces an AI-generated voice that curates a musical haven tailored to your unique taste. Imagine a radio station custom-made for you, complete with engaging voice intros and the lively banter reminiscent of classic radio shows. While somewhat akin to Spotify's algorithmic playlists, this feature infuses the charm of radio-style commentary into your listening experience. The roll-out has already begun, reaching all Spotify Premium subscribers across the U.S. and Canada.

The prowess of DJ stems from AI prowess deployed in two distinct ways. First, it harnesses the generative AI technology birthed by OpenAI (the minds behind the renowned ChatGPT AI), enabling Spotify's human editors to amplify their inherent expertise to unprecedented dimensions. Second, another AI platform conjures the synthetic “voice” of the DJ, seamlessly engaging with users during interactions.

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Although the DJ's voice is artificially crafted, its familiarity will resonate with many. This familiarity stems from training the AI model using audio samples from Xavier “X” Jernigan, Spotify's luminary in cultural partnerships. X is no stranger to Spotify listeners, having graced the mic as one of the hosts on The Get Up, the platform's morning show.

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This ingenious AI system parallels the likes of Sonos Voice Control, which drew inspiration from Giancarlo Esposito's vocal samples. Spotify envisions an evolution of the DJ feature, hinting at the potential introduction of diverse voices in the days ahead.

To embark on your Spotify DJ journey:

  • Navigate to your Music Feed on the Home tab of the Spotify mobile app, whether on iOS or Android.
  • Select the Play option showcased on the DJ card.
  • Brace yourself for an auditory adventure, as the DJ unveils a medley of tunes, accompanied by concise insights about the chosen tracks and artists.
  • Should the musical selection not align with your vibes, rest assured. By tapping the DJ icon located at the lower-right corner of the screen, you can seamlessly transition to an alternative genre, artist, or mood.

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